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2170 Trade Center Way, Bay 6 · Naples, FL 34109

Open today 10:00 AM – 7:00 PM

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The Crew

Three People, and You Will Meet at Least Two

Small on purpose. The person who runs your session is the person who cuts the shaft, and the person who answers the phone in March has bent an iron that morning.

Hollis Bramwell

Co-owner · Fitting & Assembly

Hollis spent eleven years as a club repair technician for a resort operation on the east coast of Florida, which mostly meant fixing equipment that had been abused by people on vacation. That work teaches you to read a club the way a mechanic reads a car: the wear on a sole plate says where the low point is, and a worn spot on a grip says more about hand pressure than any question you could ask.

He handles most iron and wedge sessions, does the majority of the bending, and is the reason the gauge calibration schedule exists in writing rather than in somebody's head.

  • Irons
  • Wedges
  • Bending
  • Set gapping

Talia Nordquist

Co-owner · Long Game & Components

Talia came into club building sideways, from six years running the launch monitor at a teaching academy in the Midwest. She got tired of watching students improve their motion and then lose the gains to equipment that was working against them, and she went looking for a shop that would let her do something about it.

She runs driver, fairway and hybrid sessions, manages the shaft library, and is the person who will tell you honestly that the four hundred dollar shaft is not going to do anything for you that the ninety dollar one will not.

  • Driver
  • Fairway woods
  • Hybrids
  • Shaft selection

Emory Castellano

Bench Assistant · Grips & Putters

Emory joined in the middle of a busy season to help with grip work and never left. Grips are unglamorous and enormously consequential, and having someone who does nothing else for three days a week is why our grip alignment is consistent rather than approximately consistent.

He also runs the putting strip, which turns out to suit him: putter fitting is patient work and he is a patient person. If you booked a putter session, Emory is who you will spend the hour with.

  • Putters
  • Grips
  • Tape build-up
  • Re-shafts

Who You Will Actually See

Scheduling · Plain Version

Booking requests do not go into a queue and come back with a random name attached. When you tell us what you want looked at, we schedule you with whoever handles that part of the bag, and we say in the confirmation email which of us it will be.

If you would rather work with a specific person, put that in the notes field on the booking form. In season it may add a week to the wait, and we will tell you that up front rather than quietly reassigning you.

  • Named in advance
  • Requests honoured
  • No handoffs
Training

What Keeps the Skills Current

Club building is a trade, and trades go stale if nobody sharpens them. Here is what that looks like in practice rather than on a certificate wall.

Component Schools

At least one of us attends a manufacturer technical session each year. Not for the certificate — for the tip-trim charts, adapter torque specs and bonding updates that change more often than anybody advertises.

Teardown Fridays

Summer Fridays we pull apart a club that came in for something else and rebuild it three different ways to see what each change actually does. Most of what we know about ferrule seating came from this habit.

Cross-Checking Each Other

Any club built by one person gets its final gauge reading taken by a different person. It catches maybe one error a month, which over seventeen seasons is a lot of clubs that went out correct.

Book With Whoever Fits Your Question

Tell us which part of the bag is bothering you and we will put the right person in the bay.

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