Nothing in this shop is stocked because a representative asked us to carry it. Every line earned its space by working for enough clients to justify the shelf.
Most fitting operations sign volume agreements. In exchange for committing to move a certain amount of product they get better pricing, early access to demo stock, and marketing support. It is a perfectly normal way to run a golf business and it is not dishonest.
It does, however, create a pull. When a quarter is running behind on one brand's numbers, that brand gets recommended a little more often. Nobody decides to do this; it happens the way water finds a slope.
We opted out. We buy components as we need them at ordinary trade pricing, which costs us a few percent on every order and means our demo stock lags a season behind the shops that signed. In return, when we tell you a head is right for you, there is no second reason underneath the first one.
Demo heads for the models below live on the rack in the bay. Anything not physically here can usually be brought in within a week if you want to test it specifically.
Organised by weight class and bend profile rather than by manufacturer, because that is how the selection decision actually gets made during a session.
Our grip wall skews toward cord, hybrid and firmer rubber compounds. That is not a preference, it is a response to what summer humidity in Collier County does to soft rubber.
A four hundred dollar shaft is not a better shaft, it is a different one. Some of them genuinely suit a specific delivery and produce numbers nothing cheaper matches. Most of the time the hundred-dollar option in the same weight and profile performs identically, and we will say so.
Head technology moves in small increments and previous-generation stock is frequently a third cheaper. If your data does not distinguish between this year's head and last year's, buying last year's and putting the difference into a better shaft is the stronger play.
Nothing else in the bag changes how a club feels for so little money. If you have a budget of a hundred dollars and no idea where to put it, put it into fresh grips in the correct size and you will notice the difference sooner than anywhere else.
Everything listed here is available to hit in the bay. Book a session and try three of them side by side instead of reading reviews.