First Thing We Look At
Where You Are Hitting It, Not How Fast
Clubhead speed is the number everybody wants to talk about and it is rarely the number holding
anybody back. Strike location is. A shot struck three quarters of an inch toward the heel loses ball
speed, adds spin and starts left of where the face was pointing, and none of that is fixable with a
different shaft.
So the session opens with tape on the face and a dozen swings with your existing driver. The pattern
that emerges decides everything after it. A tight pattern low on the face points toward loft and
launch work. A pattern smeared across the heel points toward length and lie. A pattern scattered
everywhere points toward a conversation about whether a fitting is the right purchase this month.
Two identical swing speeds with different strike patterns need different drivers.
No launch monitor number tells you that; a strip of tape costs forty cents and does.
Once the pattern is understood, we work through head model, loft setting, shaft and length in whatever
order the pattern suggests, keeping everything else fixed while we do.